Pay for views, not promises
Fund a campaign, set your rate per 1,000 views and let everyday South African creators post about you on TikTok, Instagram, YouTube and Facebook. No approving every post: you pay only for verified views.
- Creators of every size, posting from their own accounts
- Your rate, your caps, your budget
- One 10% platform fee, quoted once
- Campaigns from R1,000
R6,250
left of R10,000 funded
- Verified views
- 187K
- Live posts
- 24
- Per 1K views
- R20
- Creator AEarning
- Creator BVoucher used
- Creator CReported
- TikTok
- YouTube
Brief to verified views in four steps
Your team runs every campaign end to end, from rate card to refund, without leaving Danko+. Creators join, post and submit their links. You pay for the views.
- Step 1
Build the brief
Set a rate per 1,000 views (or a flat fee per post) on TikTok, Instagram, YouTube or Facebook, cap what one post can earn and, if you like, how many creators take part, add an optional creator voucher and spell out the do's and don'ts.
- Step 2
Fund the budget
Add your budget plus one platform fee, shown before you pay. Our team checks every campaign before it goes live to creators.
- Step 3
Creators post, views count
No approving every post. Each post's maximum payout is reserved the moment it's submitted, so your budget can't overrun. If a post breaks the brief, report it and Danko+ staff decide.
- Step 4
Pay only for views
Watch views, spend and effective cost per 1,000 views by platform and day. When the campaign ends, budget that isn't reserved for posts can be refunded.
You set the numbers
Pay per view only works if you stay in control of spend. Every campaign has hard limits you choose up front.
Your rate per 1,000 views
Set a rate per 1,000 verified views on each platform, or a flat fee per post. Creators see it before they join.
A maximum per post
Cap what any one post can earn, so a single viral video can't use up the whole budget.
Cap the number of creators (optional)
Set the most creators who can take part, if you like. Once it's full, no new creators can join. Leave it open to hear from as many voices as your budget allows.
A budget that can't overrun
Each post's maximum payout is reserved the moment it's submitted. When the unreserved budget runs out, new submissions stop.
- TikTokR20R500
- InstagramR25R600
- YouTubeR15R400
- FacebookR15R400
Let creators try it first
Give creators a discount, like 50% off a meal or 20% off a fragrance, so their review comes from real experience. Perfect for restaurants, beauty, retail and experiences.
The brand gives the discount in its own store. Danko+ doesn't charge for it, and no money for the discount moves through Danko+.
Step 1: Add a voucher
Choose the discount, where it can be used, the terms and how many vouchers to give. It's optional on any pay-per-view campaign.
Step 2: Creators claim a code
Each creator gets one personal code for your campaign, valid for the number of days you set.
Step 3: Check it at your till
Look up the code in your Danko+ login, confirm it's valid and mark it used. You give the discount in your own store.
Step 4: They post, you pay per view
The creator posts a review and you pay only for verified views. Creators who keep skipping the post lose voucher access.
Built for performance, not hope
Posts go live without you approving each one. You stay protected with reports, fraud checks and reporting on every rand.
Report, don't review
No approval queue to babysit. If a post breaks your brief, report it: its payout is held and Danko+ staff decide, with a reason.
Fraud checks on every view
Every view update gets a bot-likelihood score. Suspicious spikes are held for a person to review before anything is paid.
Reporting that matters
Views, spend and effective cost per 1,000 views by platform and day, plus every post and your top performers.
Your whole team
Invite colleagues with roles from viewer to manager, and run several brands from one agency account.
10%
platform fee, on top of your campaign budget
8% for verified brands
- Free to join and build campaigns
- 100% of the budget is for creator earnings
- Budgets from R1,000
- Top up from R200, any time
- Vouchers at no extra charge
- Unused budget refundable after the campaign ends
How a budget adds up
Example- Campaign budget
- R10,000
- Platform fee (10%)
- + R1,000
- You pay
- R11,000
- Available for creators to earn
- R10,000
As a verified brand, the same budget costs R10,800 in total.
Budget that isn't reserved for posts can be refunded after the campaign ends.
Payments are in test mode. While our South African payment partner is being connected, campaign funding runs in a clearly labelled sandbox. No real money moves yet. Funded budgets are held as a platform balance owed to creators, not as regulated escrow.
Ready to hire creators directly?
Once you've run 10 successful pay-per-view campaigns, add the Direct deals plan (R399 a month). Then invite creators Danko+ has approved for direct deals (3,000+ followers) and set the pay: a fixed fee, pay per view, or a fee plus a per-view bonus.
How direct deals work- Step 1
10 successful campaigns
Pay-per-view campaigns that have ended with creators paid.
- Step 2
Direct deals plan
R399 a month.
- Step 3
Invite or review
Invite approved creators to your brief, or review who applies.
- Step 4
Set the pay
Fixed, per view or hybrid. A 5% service fee applies to each paid deal. Creators pay no agency fee.
Questions brands ask
Still unsure? Our team will walk you through your first campaign.
Launch your first campaign
Set up your brand, build the brief and fund the budget. Our team checks every campaign before it goes live to creators.